INTERNI, PUBLICATION MONDADORI FROM FEBRUARY TO CHINA

As of February next posting interior will arrive in China thanks to the agreement signed by Mondadori licensing with China International Publishing Group (CIPG).
The output in the “Rising Sun” will bring to three the number of international editions of the magazine, since the head is already present in Russia and Thailand.
“With this new launch Interior shall enter into one of the most important markets for the development and success of the made in Italy, a country of opportunities for creativity and design,” said Zeno Pellizzari, Director General Mondadori International Business. “we are particularly proud that one of the major publishing companies in China have recognized and appreciated the value of our magazine, we are confident that it will soon become a point of reference for all those interested in this area of the country, “he said Pellizzari.
This is an important step in the promotion and dissemination of the culture of design started in China in order to create successful synergies with the different markets. With the Interior, directed in Italy by Gilda Bojardi, China International Publishing Group enriched its portfolio with a magazine for 60 years and loved is aimed at professionals: an essential guide to the news and trends of the culture of the most innovative, spokesman of creativity and production made in Italy and internationally.
The brand “Inside” has already been credited to the Chinese territory thanks to some successful initiatives. These include exhibitions 50 + 2 years Italian Design, organized in 2006 at the Namoc (National Art Museum of China), Bejing, and 2011 Creative Junctions, in collaboration with Tsinghua University – Academy of Art & Design at the First Beijing International Design Triennial; In September 2012, the magazine has also starred in Beijng Design Week one of the most important Chinese festivals dedicated to the design in which they were presented two installations designed by Alessandro and Francesco Mendini and Zhang Ke-Standardarchitecture.