MILANO UNICA WELCOMES THE CHINA BY ENCOURAGING RESULTS FOR THE FUTURE OF EXPORT TEXTILE ACCESSORIES

If the numbers with which you open the VI Exhibition of Chinese Milano Unica are important, just as have those of closure, which shed light on a reality ‘economically evolving and dynamic as that of China.
The decline in exports between Italy and China, accounting for 13.1% recorded in the first months of 2014 have been foreseen edition interesting but not as bright in numbers, however, proved to be in reality. With 3,900 visitors highly selected, the growth in the number of customers compared to October, 2013 (3400) – recorded in a period still economically beneficial – it is 14.70%. Among the customers, mainly Chinese, it is important to point out the presence of Koreans, Russians and Indians.
“An important fact for the 127 exhibitors at the top of the range textile accessories Made in Italy from all over the country, who believed in the opportunities that this market can still offer and were able to verify that customer loyalty is strengthening of one edition. A fact that, today, still does not suggest what will be the trend of purchases for the short and medium term.’s why we have to wait the shaping of the contacts made ​​at the fair but the positioning in the medium-and high-luxury of our offer was still right: our product meets the requirements of a clothing market where the rate of growth, although slightly reduced compared to recent years, it is always 2 digits (11.5%), “said Silvio Albini, President of Milano Unica.
“A market that can not wait,” says Sergio Tamborini, CEO of the Marzotto Group, “a market that is increasingly opening up to young fashion, fashionable feminine, fashionable baby, with a consolidation of menswear classic.”
Categories, the latter, by which ‘the supply response of Milano Unica textile and accessories with the latest proposals for the man and the woman, and the classic streetwear.
The most important news is the opening in the consumption of high quality by the Chinese woman, interested in the style, and a look behind the times. A market that is still difficult to approach but in full and rapid development where the textile Made in Italy, as well as for the ‘man, is the protagonist or through the clothing import and through the clothing of the national production of high range.
By its very nature a business appointment, Milano Unica is increasingly consolidating as appointment of intercultural exchange between the two countries with a strong entrepreneurial spirit.
Two totally different economic approaches are continuing on the path of the mix of elements from the two cultures both from the point of view of production and from the point of view of creativity. On the one hand, the Chinese clothing collections are losing the instinct to move towards collections made through creative processes organized, signal an increased maturity of the market; on the other hand, it is increasingly necessary to the wealth of creativity and quality of Italian products, especially for emerging talent.
“With regard to the cultural mix, the importance of which was emphasized by Chinese Premier Li Kequiang during his recent visit to Italy,” emphasizes Massimo Mosiello, General Manager of Milano Unica “our event, since the first edition of Milan, always paid attention to art in general that has contributed much to the creation of more refined taste in the world.’s last event, what led for the first time in China l’Etoile Roberto Bolle, with his show “Roberto Bolle & Friends “was a huge success expected and always particularly pleasing.”
“Another important step for the understanding between the two cultures, the result of the dedication and passion, the play of Roberto Bolle has also brought another important message: that of living together on the same stage of different cultures and styles. The international cast is an important message sent by one who is also UNICEF ambassador “says Claudio Pasqualucci, Director of ICE agency headquarters in Shanghai.
In conclusion, Silvio Albini highlights “the team spirit that characterizes the event, both in terms of exhibitors, from the point of view of the collaborations of the system. Synergies It is implemented through collaboration between the public and private sectors. The thanks go to the Ministry of Economic Development and the Agency for the ICE important economic and organizational support that makes this possible strategic. gratitude also goes to the Italian Fashion System, a trade association member of Confindustria, the institutional side, while on the front private gratitude goes to the Woolmark Company, Banca Sella and DHL. Enterprises important and far-reaching that they understood how fruitful work together to convey loud and clear concept of unity.