THE REVIVAL OF THE MILAN FROM CHINA WITH BARBARA Berlusconi

Barbara Berlusconi gave an interview to Chinese state television , CCTV 5, which deals only with sports.
The Chinese media giant is developing an extensive report on European football and , on the Italian front , he strongly wanted to do the interview with the CEO Rossoneri.
Milan has many fans in China CCTV 5 and addressed to Barbara Berlusconi many questions about future business strategies Rossoneri to the entire Asian continent , brand development , potential synergies.
The Italian club AC Milan is the most widely popular in China , behind only Arsenal and Manchester United . Barcelona and Real Madrid , as a sign of liking and knowledge in the immense country of China, are behind the club AC Milan . He ordered a search of the Center for International Business of Sport at the University of Coventry popularity of European football in China. The data coincides with the wave of enthusiasm which swept over AC Milan in the week of 8 August 2011: Final Super Cup Milan-Inter 2-1, with three-quarters of the Bird’s Nest in Beijing completely Rossoneri .

Just in 2011, a survey of Chinese portal weibo.com had confirmed the very high popularity index in China’s most successful club in the world. The latest data confirms the popularity of AC Milan, despite Championships in China as it is more popular as the English Premier League and the National Nationalmannschaft German .
To revive the popularity of the Rossoneri in China, even the rumors of a passage to the club Evergrande Real Estate , owned by tycoon Xu Jiayin , the fifth richest man in China with a fortune estimated at around 6 billion. Guangzhou Evergrande is the owner of the football team climb to the headlines before with expensive purchases , such as the Brazilian Basin , according to salary only to Messi , Ronaldo and Eto’o , and then with the hiring of coach Marcello Lippi, with whom he won the title and Asian Champions . Already last year, through the offices of Davide Lippi, son of the coach world champion with Italy in 2006, attorney and former man of Gaea, had started the first contacts between representatives of Berlusconi and Yongzhuo Liu , chairman of Guangzhou.