CHINESE ENTREPRENEURS ON THE VISIT IN FELIX CAMPANIA

A delegation of Chinese entrepreneurs, representatives of an important oriental tour operator, also attended by the Chinese government, has come to visit in Campania. The initiative is part of the planning of the territorial promotion activities started by the “Aversa Normanna – Campania Felix” Tourist District. The District aims to create an integrated development system that plans the tourism offer in a unified way in order to enhance its natural and cultural heritage by attracting new tourist flows. In this context, about twenty Chinese entrepreneurs made a first visit to the Phlegrean coast, dazzled by the natural beauty of Bacoli, Pozzuoli, Monte di Procida and the Giugliano coastal area, then they moved to Aversa where they visited the Monumental Complex of San Francesco, with the adjoining Cloister where they listened to a musical performance by the maestro Piero Viti, stretching to the nearby Teatro Cimarosa and Salone Romano. The Chinese delegation, led by Zhang Chunlei, general manager of the Outbound Cits – China International travel service, represented the will of the District to enhance the food and wine sector through the adoption of tourist itineraries aimed at tasting our products of excellence, giving the opportunity, at the same time, to verify with the hand, on the spot, the production cycle.
The initiative stems from an opportunity created with the participation of the Aversa Normanna – Campania Felix Tourist District at the last Mediterranean Tourism Exchange where the network of the 24 Campani Tourist Districts was presented.