THE RECIPE TO EXPAND THE MARKET IN CHINA? Entrepreneurs Campania now know how to do  

It was held Thursday, July 10, in the conference room of the old Neapolitan Bells Excellencies the conference of the “Roadshow presentation of the food market of China.” The purpose of the meeting, as well as to reveal the potential of a market, the Chinese, evolving and expanding, it was mainly to clarify the strengths and weaknesses contained in the true recipe for success in the land of the dragon. The presence of many entrepreneurs in the Campania opened the proceedings by the Coordinator of ICE in China, Antonino Laspina, who described in detail the current situation of the Chinese market still dwelling on the many weaknesses in the strategy of approach of Italian entrepreneurs. Among the thorniest issues the lack of a system of chains that exports the true Italian brand, in the wake of Starbucks and Pizza HUT, who have taken loan for many years in our flavors and good name of our products, making it the recipe for a global success. The lack of a “system campania”, which requires united and strong is the focus of the presentation of the journalist of Chinese magazine “Wine in China” Qianrui Cheng. The magazine is well-known in his country, takes care to present the excellent food and wine in the world. “But to appear in our magazine and to give prominence to your tastes, you’ll have to” commit “- insists the journalist – You have to present yourself to us as a strong and cohesive, and that what you have to export to China, is not only the best of the best, but must also be usable by a people that is and will be different from yours. “‘the magazine – he continues – is committed to educating the taste of his readers, accompanying the presentation of the flavors to images of lifestyles distant and fascinating, but you’ll have to do your part in order to structure your wines, for example, in such a way that they can complement the food that the Chinese consume on a daily basis. ”

The same school of thought that of the speaker: the reporter of one of the magazines most famous Chinese food and beverage, the “New Western Cuisine”, Richard Xu. In his speech, the reporter has opened our eyes to the importance that food plays in the lives of the Chinese, and how much, at least in that they are identical to the Italians. Richard Xu then focused on the critical role that plays today the chef in the intermediate step between producer and consumer, and therefore how important it is to win first of all to his taste and his heart