SONY READY TO INVADE THE CHINA WITH THE PLAYSTATION

Sony and Shanghai Oriental Pearl Group will create two separate joint ventures, one focused on the hardware, the other on the software , to produce and distribute the PlayStation in China, after Beijing has eliminated the ban in force since 2000 for consoles . The goal is to conquer the Chinese market, where the importation of foreign console is prohibited. Even Microsoft’s biggest rival Sony , announced in April that it will produce in China, in collaboration with local businesses, its Xbox One. The challenge is particularly delicate and not only for the high piracy plaguing the Chinese market of video games. The China market, in fact, has grown in recent years, especially on PCs and mobile terminals, the pushing business model emerging in the West on smartphones and tablets , the “free to play ” , with games made ​​available to users ” free ” and the revenue generated from the sale of expansions and upgrades.