ISCHIA we SPEAK CHINESE. THERE IS ALSO ZHU YUHUA, PRESIDENT OF ITALY CHINA SHANGHAI

A delegation of Chinese entrepreneurs and politicians in Ischia from today to Tuesday, May 10 as part of an initiative promoted by the University Consortium Unisanpietro, based in Rome, is chaired by Professor Vladimir Ariano, and by the Company of Care, Hospitality and Tourism Ischia and Procida. The group will therefore explore the tourism potential of the territory, with particular attention to the spa and the culture. Planned a series of meetings at the Hotel Regina Isabella Giancarlo Carriero, then the delegation will be accompanied in the visit by boat in the area of ​​the sunken Aenaria cities, carried out by the youth of Marina di Sant’Anna. The visit also provides a path inside of the Mattera family Aragonese Castle and the visit of the Archaeological Museum of Pithecusae, Villa Arbusto. During the two days the greetings of the islanders mayors and even a speech on the importance of internationalization by the President of the International, Salvatore Guerriero SMEs. Among the participants in the initiative Zhu Yuhua, Senator of the PRC, chairman of the executive of Shanghai China-Italy (the only recognized at government level), after whom in Ischia will be awarded an honorary degree in Social Sciences and of Tourism. Zhu is a lover of Ferrari to the point of being president of the Horse club in his hometown.
“In keeping with the vocation of the island of Ischia, traditionally attentive reception, pleased to offer our guests an overview of the island’s beauty. – Explains Mimmo Barra, President of Company Care, Hospitality and Tourism of the islands of Ischia and Procida and inspiring initiative – At a time when tourism is increasingly global, you have to open up the island with conviction to new target and certainly the Chinese, for numbers and spending power, are an important reference for the future. ” Even the Campania Region has joined the initiative.
Confirmed by the data and the importance of the Chinese feeling with Italy, a favorite destination: in 2015, the total number of Chinese outbound tourists from mainland China to Europe was 3.5 million, an increase of 16 % over the previous year. And according to the China Tourism Academy in 2015 1.4 million Chinese tourists traveled to Italy. According to ISTAT, the most visited destinations by Chinese tourism Lombardy, Tuscany and Veneto. Chinese tourist spending in Italy, figures released by the Bank of Italy indicate which reached 468 million euro in 2014. These numbers are set to grow. And Ischia want to aspire to its share of the pie.