To inaugurate the 21st edition of Aestetica, the Mediterranean Salon of beauty, wellness and hairstyling professionals, this morning at the Mostra d’Oltremare in Naples, Enrico Panini, Councilor for Productive Activities of the City of Naples, in conjunction with Maria’s Advisor Caniglia, Emilio Marzoli, Project Manager Fiera Aestetica and Anna Maria Chiariello, Councilor of the City of Ischia, as well as Francesco Borrelli, Regional Councilor of the Greens of Campania. A slim ribbon full of good intentions for the Beauty & Wellness segment, with many proposals for the future.
These initiatives were discussed during the Press Conference Presentation Conference, held in the Business Zone at Hall 3, the Arts and Trade Center of the Salon.
A unique presentation conference, an important moment for the Salon of Beauty and Wellness: in addition to presenting the industry news that Aestetica offers to the national and international market in this 2017 edition, from yesterday and until Monday, in this the team of Aestetica, in the figure of Emilio Marzoli, expressed his solidarity towards the island of Ischia and its tourism activities heavily damaged following the last summer earthquake that on August 21 hit hardest the largest of the Gulf Islands of Naples.

An occasion where the institutions of the city of Naples, in the person of Enrico Panini, accompanied by Maria Caniglia, was able to discuss with the institutions of Ischia, represented by Anna Maria Chiariello, about the qualities and potential of Ischia in the wellness sector, the damage caused by the earthquake caused by Ischitic tourism and, above all, the actions taken by Emilio Marzoli and his staff in order to stimulate a green island tour, focusing on the enhancement of its beauty aspect by the unquestionable reputation.

“I am sure that from the moments of great difficulty, positive affirmations will be born – said Anna Maria Chiariello – as these are being created here now. Aesthetics’s attention to the island of Ischia shows how beauty, understood in its sense the most pure of well-being, can be an important engine for the economic, as well as tourist recovery of Ischia Island, which is always a land rich in natural beneficial properties. We can not hide it, we have a bad time on August 21 with the earthquake that hit Casamicciola and Lacco Ameno, therefore the island. A moment of crisis that we still live, then here, to Aestetica, is an important salon that brings together all the realities that marry well with the characteristics of our Ischia, island of beauty and “well-being”, is even more welcome because we are convinced that often something good can arise from tragedy and awareness. ”

Solidarity expressed not only in words but also and above all with the implementation of initiatives for future editions: “Ischia is an island that with its structures and its water properties constitutes a real lymph from the know-how indisputable of the wellness sector – said Emilio Marzoli – We at Aestetica intend to intervene on the summer gap that hit hard on the green island offering special exhibition spaces at all beauty companies in Ischia and devoting a gallery inside the event entirely to the ischitic companies “.

Valorization and respect for beauty as such are the basic principles of this edition of Aesthetics. The same two principles were in line with the event’s presentation conference and it is on them that the assessor Enrico Panini has focused his attention:
“The concept Aestetica chose for her 21st edition -” Aestetica Beauty Difference “- encloses a message of depth that is far from the idea that many of us often have the Beauty & Wellness segment, associating it with superficiality and frivolity. The solidarity that Aestetica expresses here today to the island of Ischia shows that Beauty Difference is not just a slogan, but a way of understanding beauty, linked to solidarity and collaboration.The green island, protagonist forever in the wellness sector, Aesthetics, at its 21st edition, confirms its primacy in the Beauty & Wellness world, becoming a reference point for all the companies in the industry and ischitans can not benefit from similar co-operations. ”

Considerable the Aesthetics figures emerged during the Conference:
42,350 visitors, of which 80% are operators in the industry
185 the industry’s leading companies from Italy and abroad
500 brands of cosmetics, equipment, equipment, make up, nail, trichology
12,000 square meters of exhibition space
5 pavilions developed in a linear path