BASICNET NEW PARTNERSHIP IN CHINA FOR THE SUPERGA BRAND ®

Electric Sekki Footwear Limited ( licensee for the Superga territories of Hong Kong and China BasicNet Group ) and Shanghai Yu Zhi Industrial Co. Ltd. have formed a joint venture for the market of the PRC . This new partnership is born from the need to accelerate the process of expansion in China of Italian footwear brand Superga ® , through the distribution of owned stores and multi-brand distribution channels . The first ” Pop Up Store” for the Superga ® brand will be opened in Shanghai at the prestigious department store Sogo , tomorrow December 19, 2013 . The development plan for the area will be opening at least 50 people, including mono- brand store in a period of three years, in addition to a further strengthening of the presence of flagship stores in Hong Kong. “This agreement ,” says Peter Solomon , co- founder of the Group Electric Sekki , ” represents a strategic element for the development of the Superga ® brand in China, we are pleased that it was possible to finish with a partner so qualified as Shanghai Yu Zhi Industrial” . “The joint venture completed by our licensee Electric Sekki ,” says Franco Spalla , CEO of BasicNet Group “joins the success of Superga ® brand in Japan , South Korea and Thailand. ‘s Plan of opening stores in the Peoples Republic of China is an essential tool for the growth of Superga ® in the Asian market , completing the coverage plan