FERRERO TAKES THE THROAT FOR THE CHINESE. SHORT THE OPENING OF A FACTORY IN CHINA

The Ferrero Kinder egg will run the boys: the group of Alba has announced that it will invest 4 million Euros in the project of social responsibility to spread the sport among young people to reduce obesity. The announcement of the initiative was an opportunity for the group of Alba to take stock of the turnover figures which have seen sales abroad to fly, but not in Italy, where the manufacturer of Nutella for the first time in his history has lost 4% of turnover. Despite this, Ferrero continues to invest: the imminent opening of a new plant in China, and Alba was created a futuristic facility for Ferrero Rocher, without firing anyone.

Despite the recession that has hit the market for chocolate, Ferrero Alba does not renounce to invest. “Soon we will open a new plant in China” announced the president of the house of sweets, but Alba remains for us not only the historical site but also the heart of our industrial production. And then we worry constantly to renew our equipment “. In fact, recently, Alba was made “a great extraordinary facility for Ferrero Rocher, to produce larger quantities. It ‘an establishment futuristic. “In Italy Ferrero has four manufacturing plants.