ROME IN THE FIELD WITH A SHIRT IN HONOR OF THE NEW YEAR CINESE

Italian football celebrates the Chinese New Year. In game scheduled this evening at the Olympic Stadium against Sampdoria, Roma will wear a special jersey dedicated a year of the Monkey. “The golden monkey brings luck and happiness,” reads the message in Chinese characters printed on the yellow jersey. The same message will be displayed on the LED inside the Olympic Stadium and seen by viewers around the world, including in China, where the game will be broadcast live.
In addition, the captain Francesco Totti has recorded a message of greetings in English and Chinese, which will be broadcast on CCTV during the gala New Year’s Eve. Diego Perotti, Stephan El Shaarawy, Wojciech Szczęsny and Radja Nainggolan, however, have become protagonists of a nice lesson in Chinese shown Sina Weibo account of the Roma.
The decision to honor the Spring Festival is part of the brand expansion strategy in Eastern Market. Already last year, in fact, the Roman team had made a similar choice. “The feedback we’ve received from our fans in China in 2015 has impressed us and it is a pleasure for us to give tribute to the Chinese New Year also again this season,” said CEO Italo Zanzi, stressing that “the growth of the Giallorossi’s presence China is a key step in our plan to make the AS Roma club recognized globally. We look forward to dedicate to our Chinese fans many other such initiatives