WEEK OF ITALIAN KITCHEN, ‘MADE IN ITALY’ FIND IN CHINA
After last year’s success, the Italian Food Week in China is back with more than 100 events in major cities in the country. From 20th to 26th November, dozens of initiatives will take place in China with the aim of promoting Italian culinary traditions and food and wine as distinctive signs of Italian identity and culture.
The program includes seminars, cooking lessons and tastings to let the Chinese public know the best of “Made in Italy” in the agri-food industry and to enhance the territories and routes of Italian culinary art. “This year we will offer you more events, and overall more quality than last year, in particular, we will focus on the Mediterranean diet and food safety issues that make Italy the healthiest country in the world, according to prestigious international studies “said Ambassador of Italy in Beijing Ettore Francesco Sequi in a statement. “We have also envisaged a number of initiatives in support of the candidatures of the Neapolitan Neapolitan pizzas of unesco heritage and Prosecco hills in Valdobbiadene for inclusion in the UNESCO World Heritage list,” Sequi added. “Finally, we will have the pleasure of welcoming the President of Emilia-Romagna Stefano Bonaccini in China, who will lead a delegation of many entrepreneurs, in addition to the star-chef Massimo Spigaroli, the winner of the China Kitchen Week – said Ambassador -.
This mission will be a unique opportunity to present the extraordinary products and flavors of a region that boasts the highest number of geographical indications and PDO products in Europe. “” Italian agri-food continues to have a growing weight on total Italian exports ( has exceeded 9%) and the People’s Republic of China is one of the most promising markets and the widest growth margins, “adds Amedeo Scarpa, ICE-ITA Director of Beijing and ICE office network coordinator in China.
“For the year under review, our sector exports are estimated to grow by + 24%, but with an absolute figure of around € 185 million. For this reason, the Public Promotional Investment Programs of the Ministry of Economic Development and the Ministry of Agriculture), with the support of the Ministry of Foreign Affairs, insist on China as a market focus for the years to come. ITA – ICE Agency is implementing in China these activities with innovative modes, multichannel and multiplatform approaches, training vertical for industry professionals, horizontal, even digital communications campaigns, to increase the awarness of a more and more attentive, demanding and sophisticated consumer, and to orient it towards authentic, quality Italian products that are safe for their health. ”
“The Italian Chamber of Commerce in China includes among its associates many companies in the food and beverage industry,” said the President of the Italian Chamber of Commerce in China, Davide Cucino. “Many of these will be involved in the numerous initiatives of the Italian Food Week in the world. The gala evening we will organize will be a highlight and a summary of how qualitatively our country is able to offer.”