CELEBRATES CHINESE SINGLE DAY: WORLD EFFECTS AND DISCOUNTS
Like February 15 here in Italy, today in China is celebrated the day of solitary hearts. Note like the “guanggun jie”, this party is having repercussions on our country and not only, transforming – thanks to the boss of Alibaba – on the world’s richest day shopping online.
A day when special discounts apply, especially those who have not yet found their sweet half.
The recurrence would be born in the early 1990s, when students at Nanjing University began to devote one day to single singles.
If we chose to celebrate singles on February 15, in contrast to Valentine’s Day celebrated the day before, China chose as day 11-11 because it is the day of the year with more “one.”
And if before shopping and business had little to do with this party, this particular day soon became a pretext for applying special discounts and promotions.
By recording dizzying numbers.