VINITALY INTERNATIONAL LANDS IN CHINA TO THE SIDE OF THE MAIN IMPORTERS FOR THE CHINA DALIAN INTERNATIONAL WINE & DINE FESTIVAL
In the land of the Dragon, Vinitaly International has already brought the excellence of Italian wine in March and May at FuoriSalone Chengdu to Shanghai, building step by step a more solid and productive collaboration with leading wine importers in China. It ‘just with their support and direct involvement of Vinitaly International moves now in Dalian, the largest port in Liaoning province and the third most important in all of China.
The interest in this continent reflects the objective of VeronaFiere to support the Italian wine production is promoting export activities and those of incoming foreign operators in our country. This is realized through a targeted and presence through the use of instruments to promote awareness of the immense variety of Italian production, also including the exchange and meetings between producers and distributors. With a steady upward trend in per capita consumption of wine (1.31 liters in 2012 against 0.3 in 2003): in the last three years, in fact, has almost doubled the number of consumers of imported wines that are now 38 million Chinese (Wine Intelligence in 2014). The city of Dalian, in particular, that since 1984 has the status of a special economic zone that has made it an area of importance for foreign investment, with a population of almost 7 million inhabitants is rapidly becoming the economic hub of northern China and among the top 10 markets for wine consumption in China, with a turnover of approximately 300 million RMB (35 million euro) in bottles a year and a growth in consumption. 
Giovanni Mantovani, CEO of Veronafiere, commented: “The next round of Vinitaly International to Dalian, the third in the area in a few months, it is important not only because it confirms our strong and concrete commitment to support the production of wine in the Italian garrison a market as strategic and rich in opportunities such as China, but also because organized in full partnership with the major importers of the country, proving that the work we have done to respond to the real needs of all actors in the market, starting from the important added value in terms of education and culture offered by our rich program of Vinitaly International Academy. By the same logic we are preparing our activities in other new markets, such as Australia where we will arrive in Melbourne next October. “
In the Vinitaly International to Dalian is provided an educational section and the Vinitaly Lounge, where every day the participants will be able to taste the typical Italian atmosphere through the coffee and aperitif, thanks to the two top brands in the field of Italian food and wine: Fabbri 1905 and MioEspresso. After the success of the stage in Shanghai, the number of teaching sessions has risen to 12, including 9 Mastercass organized in collaboration with the Chinese themselves importers of excellence also present in Chengdu and Shanghai SinoDrink, EMW, Venas Vinus, Chu Xiao, Insider, Love Fine Wines, VM Fine Wines, Kelit and 100ITA. The exhibition area will also host three exclusive wine seminars of the “Vinitaly International Academy,” presented by renowned experts vinari and Scientific Director Ian D’Agata and that, on the first day, a seminar will be inaugurated by the Brunello di Montalcino, followed by two workshops that will give an overview of the immense variety of Italian wines.